BMW Group new signage concept

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New signage and wayfinding system for BMW

To support BMW Group’s mission to focus on people, Alpha Signs has produced a user-friendly guidance and orientation system in line with BMW Group’s new signage concept. The system takes the requirements of different mobility groups on a BMW Group property into account (such as pedestrians, cyclists and car drivers).

The products use a reflective technology for better visibility (such as that used on street signs) and appear to shine in the dark. Our pylons and modules are in a fireproof design and match the requirements of BMWs corporate identity. The modules are easily modified due to the innovative quick-change magnetic system.